Does your marketing strategy lack focus? Not seeing the results of all your hard work—or worse yet, are you in doubt about how to measure your effect? Perhaps you’re stuck in a catch 22, where you feel the pressure to apply scattergun techniques, knowing they’ll only deliver short-term wins.

We all know great content is key to attracting and keeping happy and loyal customers. While we recognise that this is the case and have become quite good at praising great content for creativity and good craftsmanship, we’re still not talking enough about the metrics. Metrics are the building blocks that must be in place to ensure a content marketing program that will give you solid returns.

Putting effective metrics in place is 100 percent doable, and the good news is – we’ll show you how. This year, we’re on a mission to help you make a CLEVER marketing game plan for your company. A plan that will set you up for a more focused and efficient marketing journey going forward.

We’ll teach you how to spark conversation by engaging your audience and get them to evolve into potential customers. Most importantly, we’ll provide the pillars for building and growing an audience that trusts you enough to choose your business over your competitors.

The Clever Content Conference is where marketing pioneers, leaders, and brand marketers gather to learn about the latest trends in B2B and B2C marketing. We swap stories about effective tactics and the latest technologies. In other words, it’s your first-class ticket to a bright content marketing future for yourself and your company.