A Step-by-Step Guide to Creating a Global Content Marketing Strategy
Creating a global content marketing plan can be overwhelming.
In this workshop, Pam Didner simplifies the process and explains the steps you need to take to develop a global plan. She’ll discuss the collaboration between an organization’s headquarters and the regional team, the needs of creating global vs. local personas and budget allocations for content creation and promotion.
Pam will teach you how to create a content marketing strategy and she will share her a-z guide to how you can customize your content to meet your company’s specific needs.
In this workshop, you will learn to:
Identify key factors to consider before creating a content marketing strategy
Follow a step-by-step framework to create cross-regional content marketing plans
Use, customize and modify the content marketing plan template
Write business objectives and marketing strategy statements
Create a global content marketing plan that is actionable
The workshop design is as follows:
09:00 – 09:30 – Registration and morning coffee
09:30 – 10:30 – Inspirational input
10:30 – 10:50 – coffee break
10:50 – 11:50 – workshops module w. q&a
11:50 – 12:40 – lunch
12:40 – 13:30 – Inspirational input
13:30 – 13:50 – coffee break
13:50 – 14:30 – workshop module w. q&a
14:30 – 14:50 – Sum up on expectations and outcome
14:50 – 15:00 – Final questions and thank you.
