Agenda

The 2018 Conference Program

08:30 – 09:00 Registration & Breakfast

09:00 – 09:25 Welcome to Clever Content Conference

09:25 – 10:05 Keynote: Humans vs. Machines: Is Content Marketing Doomed?
Pam Didner, Author of Global Content Marketing

10:05 – 10:25 Coffee Break

10:25 – 11:05 Keynote:The DNA Behind the World’s Most Successful Content
Jaime Pham, Content Marketing and Social Media Consultant at LinkedIn

11:05 – 11:45 Keynote: Building Social Value Brick by Brick, Lars Silberbauer, Senior Global Director of Social Media & Video at LEGO Group

11:45 – 12:35 Lunch

12:35 – 13:05 Track Session 1: The Contents of a Content (R)evolution, Jeppe Lauritzen, Santander (B2C)

12:35 – 13:05 Track Session 1: Social Insights = Sticky Content, Knowledge Partner, Adrian Cockle, Hootsuite (B2B)

13:10 – 13:40 Track Session 2: How To Get More Views Than Premiere League – With the Cheapest Car in Town, Esben Skrumsager & Sofie Folden Lund, Bilbasen (B2C)

13:10 – 13:40 Track Session 2: Content Marketing the SAP Way: 5 Lessons from Translating Customer Insights into Impactful Content Experiences, Irina Pashina, Senior Director, Content Marketing, Content Strategy & Consumer Experience, SAP (B2B)

13:45 – 14:15 Track Session 3: How Velux launched the World’s first Virtual Reality Daylight App – MyDaylight Charlotte Ferris & Lisbeth Meng Collignon, VELUX (B2C)

13:45 – 14:15 Track Session 3:  9 Simple Yet Powerful Content Marketing Hacks Every B2B Marketer Should Implement Tomorrow  Lars Damgaard Jensen, Brand Movers (B2B)

14:15 – 14:40 Coffee Break

14:40 – 15:10 Keynote: Constant Curiosity: How Brands Earn Trust By Asking Firecracker Questions
Jon Burkhart, Content Strategist and Game-inar Inventor (B2C)

15:10 – 15:50 Keynote:Video Marketing: How To Not Suck At It
Chris ‘Kubby’ Kubbernus, Founder & CEO, Kubb&co

15:50 – 16:30 Keynote: Killing Marketing: Content-Driven Strategies in a post-digital world
Robert Rose, Content Marketing and Customer Experience Expert & Bestselling Author

16:30 – 16:40 See you Next Year!

Clever Content Conference 2018 - April 11th

08:30 – 09:00 Registration & Breakfast
09:00 – 09:25 Welcome to Clever Content Conference
09:25 – 10:05 Keynote: Pam Didner
10:05 – 10:25 Coffee Break
10:25 – 11:05 Keynote: Jaime Pham
11:05 – 11:45 Keynote: Lars Silberbauer
11:45 – 12:35 Lunch
12:35 – 13:05 Track Session 1: Santander, Jeppe Lauritzen (B2C)
12:35 – 13:05 Track Session 1: Hootsuite, Adrian Cockle, (B2B)
13:10 – 13:40 Track Session 2: Bilbasen, Esben Skrumsager and Sofie Folden Lund (B2C)
13:10 – 13:40 Track Session 2: SAP, Irina Pashina (B2B)
13:45 – 14:15 Track Session 3: VELUX, Charlotte Ferris & Lisbeth Meng Collingnon (B2C)
13:45 – 14:15 Track Session 3: Brand Movers, Lars
Damgaard Jensen (B2B)
14:15 – 14:40 Coffee Break
14:40 – 15:10 Keynote: Jon Burkhart
15:10 – 15:50 Keynote: Chris Kubby
15:50 – 16:30 Keynote: Robert Rose
16:30 – 16:40 See you Next Year!

Clever Content Workshops - April 12th

09:00 – 09:30 – Registration and morning coffee
09:30 – 10:30 – Inspirational input
10:30 – 10:50 – coffee break
10:50 – 11:50 – workshops modul w. q&a
11:50 – 12:40 – lunch
12:40 – 13:30 – Inspirational input
13:30 – 13:50 – coffee break
13:50 – 14:30 – workshop modul w. q&a
14:30 – 14:50 – Sum up on expectations and outcome
14:50 – 15:00 – Final questions and thank you.

You can choose one of the following workshops:

Workshop 1: Pam Didner – A Step-by-step Guide to Creating a Global Content Marketing Strategy

Workshop 2: Jon Burkart – How To Grow Brands With Your Big Brain Not Budget: A Constant Curiosity Experiment

Workshop 3: How to Kickstart Online Lead Generation and Sales Based on Content and Marketing Automation for B2B

Workshop 4: Robert Rose – Audiences: The New Business model of Content Marketing