How to Kickstart Online Lead Generation and Sales Based on Content and Marketing Automation for B2B

This workshop will teach you how to build a powerful lead generation engine based on content and marketing automation tools that help marketing generate the right kind of leads and sales close more deals faster.
Inbound and marketing automation is a powerful concept for every B2B organisation – regardless of size and budgets. And mixed with content marketing it enables you to build a predictable and scalable source of new leads that will satisfy your sales department. This workshop will teach you just how to do that.

The workshop is tailored to B2B marketers.

In this workshop you’ll learn:

• How to create the right content your potential clients are actually looking for
• How to create content offers that convert anonymous visitors to leads
• How to set up lead nurturing programmes that moves leads down the funnel

The workshop design is as follows:

09:00 – 09:30 – Registration and morning coffee
09:30 – 10:30 – How to plan for success
10:30 – 10:50 – coffee break
10:50 – 11:50 – How to build your first campaign
11:50 – 12:40 – lunch
12:40 – 13:30 – How to nurture your leads
13:30 – 13:50 – coffee break
13:50 – 14:50 – How to get sales on board
14:50 – 15:00 – Final questions and thank you.

Teachers: Jesper Laursen & Lars Damgaard, Brand Movers