How To Grow Brands With Your Big Brain Not Budget: A Constant Curiosity Experiment
Welcome to a workshop housed cleverly in the form of a six-hour content hack day at a fictional start-up competition funded by a completely made-up cryptocurrency CuriosityCoin.
Keynote speaker and comedy marketing consultant Jon Burkhart brings his Content Curiosity content session to Copenhagen having worked tirelessly to adapt everything to the average Dane’s 7-second attention span and irresistibly cynical nature. It’s content strategy and content creation on a shoe-string — all at the speed of a teen’s manic messaging thumbs.
And don’t worry. The competition bit’s just there to help you learn quicker and retain more of the inspiring and practical goodness. With sleight of hand (and a bit of LEGO Serious Play thrown in), Jon will Jedi-mind trick your brain into retaining all tips, tricks and hacks that will magic your customers into crazy-loyal fans.
This workshop is for those B2C marketers who agree that the final score must be: Stacks of Clever, 1 and Stacks of Cash, 0.
In this workshop, you’ll learn:
How QUIET brands are the ones that win the batle for eye-balls. NOTE: QUIET Brands employ equal amounts of Questions, Imagination, Empathy and Testing to their content strategy.
How Jon’s BALLSY content framework is perfect for clever content promotion and repurposing.
How you can use Speed, Story and Surprise to create emotional connection with fans
The workshop set-up:
09:00 – 09:30 – Registration and morning coffee
09:30 – 10:30 – Constant Curiosity Introduction – The QUIET Framework
10:30 – 10:50 – Coffee break
10:50 – 11:20 – Questions: Interrogating Your Story To Make Your Brand Indispensable
11:20 — 11:50 — Speed + Story + Surprise Exercise
11:50 – 12:40 – Lunch
12:40 – 13:30 – Imagination + Epathy: Turning Your Ideal Customer Into Your Number One Fan
13:30 – 13:50 – Coffee break
13:50 – 14:30 – Testing: LEGO Prototyping + The BALLSY Content Checklist
14:30 – 14:50 – Testing: Repurposing + Promotion/Distribution
14:50 – 15:00 – Final questions, high fives and thank you’s.
15:00 — whenevs — Obligatory trip to the pub