How To Grow Brands With Your Big Brain Not Budget: A Constant Curiosity Experiment

Welcome to a workshop housed cleverly in the form of a six-hour content hack day at a fictional start-up competition funded by a completely made-up cryptocurrency CuriosityCoin.

Keynote speaker and comedy marketing consultant Jon Burkhart brings his Content Curiosity content session to Copenhagen having worked tirelessly to adapt everything to the average Dane’s 7-second attention span and irresistibly cynical nature. It’s content strategy and content creation on a shoe-string — all at the speed of a teen’s manic messaging thumbs.

And don’t worry. The competition bit’s just there to help you learn quicker and retain more of the inspiring and practical goodness. With sleight of hand (and a bit of LEGO Serious Play thrown in), Jon will Jedi-mind trick your brain into retaining all tips, tricks and hacks that will magic your customers into crazy-loyal fans.

This workshop is for those B2C marketers who agree that the final score must be: Stacks of Clever, 1 and Stacks of Cash, 0.

In this workshop, you’ll learn:

    • How QUIET brands are the ones that win the batle for eye-balls. NOTE: QUIET Brands employ equal amounts of Questions, Imagination, Empathy and Testing to their content strategy.
    • How Jon’s BALLSY content framework is perfect for clever content promotion and repurposing.
    • How you can use Speed, Story and Surprise to create emotional connection with fans

The workshop set-up:

09:00 – 09:30 – Registration and morning coffee
09:30 – 10:30 – Constant Curiosity Introduction – The QUIET Framework
10:30 – 10:50 – Coffee break
10:50 – 11:20 – Questions: Interrogating Your Story To Make Your Brand Indispensable
11:20 — 11:50 — Speed + Story + Surprise Exercise
11:50 – 12:40 – Lunch
12:40 – 13:30 – Imagination + Epathy: Turning Your Ideal Customer Into Your Number One Fan
13:30 – 13:50 – Coffee break
13:50 – 14:30 – Testing: LEGO Prototyping + The BALLSY Content Checklist
14:30 – 14:50 – Testing: Repurposing + Promotion/Distribution
14:50 – 15:00 – Final questions, high fives and thank you’s.
15:00 — whenevs — Obligatory trip to the pub