Carla Johnson

We've all seen the examples of LEGO's Hollywood movie, GE Ecomagination and Red Bull's skydive from the stratosphere. They're held up time and time again as beacons of killer creative. Enough already. It's easy if you have sexy products, big budgets, and household brand names. But in the “real” world there are all kinds of restraints. Those innovative examples don't have anything to do with us. Or do they? It turns out, we all suffer from something called Brand Detachment Disorder (B.D.D.). We can't connect the dots with unrelated brands and our blindness kills creative ideas before we even start. But guess what — the most brilliant minds understand creativity is something you consistently nurture, rather than leave to chance. Welcome to The Innovation Factory. In this captivating presentation, best-selling author and marketing executive Carla Johnson shows you how combating B.D.D., recognizing inspiration everywhere and iterating ideas breeds unstoppable creativity and game-changing innovation for you and your brand. By the end of Carla’s dynamic session, you’ll: Clearly understand how to use great brands as inspiration for your own work / Be armed with the five simple techniques to fast-track great ideas into killer execution / Learn how small, habitual steps adds up to massive creativity / Know how to overcome the fear of innovation with a tried-and-true process / Walk away ready to jump-start inspiration that delivers exponential outcomes for your brand.