Doug Kessler

Co-founder & Creative Director of Velocity Partners

Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B content marketing agency (a Content Marketing Institute Agency of the Year). Doug has written a lot about content marketing including the B2B Content Strategy Checklist; Insane Honesty in Content Marketing; Crap: The Content Marketing Deluge; and A Stakeholder Through the Heart. He’s been called, “A smart, funny speaker full of fresh ideas and practical advice.”  But others have said he “uses too many B2C examples” and “swears too much”.

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All Sessions by Doug Kessler

  • Day 1 - Conference

    April 9th

  • 15:45  - 16:25
    The pace of change in content marketing just keeps accelerating. In a market like this, the biggest mistake you can make is to do the same things this year as you did last year. It’s essential to keep growing, learning and pioneering new territory. The Experimental Mindset isn’t just a way of thinking about your marketing, it’s a way of building strategies with learning and experimentation built in. Get it right and you have a good shot at hitting the “10x” content that builds entire businesses. Get it wrong and you’re stuck in the same rut as everyone else in your market. In this talk, you’ll learn: Why experimentation is becoming a critical dimension in content marketing / Why you need a ring-fenced budget for experiments / How to get stakeholders on board and manage expectations / The value of failure / What experimentation looks like: how to plan for stages with go/no-go points / Examples of experiments that worked (and some that didn’t)
    Keynote




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Doug Kessler