Heidi Lindberg Andersen

Attorney at Kromann Reumert

Heidi advises on all aspects of marketing and consumer law – everything from marketing on social media, use of influencers and brand ambassadors, targeted digital marketing, and the interrelationship between marketing and data protection law, to customer clubs and loyalty schemes, competitions, rules on comparative advertising as well as classical problems such as price marketing and online trade.

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All Sessions by Heidi Lindberg Andersen

  • Day 1 - Conference

    April 9th

  • 10:25  - 11:05
    Content marketing is not only about mastering the tools and strategies to capture the attention of consumers and potential buyers. In the ever-expanding universe of content marketing, it is an absolute must for businesses to understand the legal implications and pitfalls inherently connected with the use of digital communication, behavioral advertising and interacting with consumers on social media - with new possibilities almost being developed by the minute. This legal talk takes its outset in some of the most typical considerations related to content marketing and will give you an overall capture of the most important legal perspectives. In this talk, you'll be introduced to: Basic legal pitfalls of digital marketing / legal implications in connection with the use of digital communication and social media / the interplay between the rules on marketing behavior and data protection.
    Keynote




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Heidi Lindberg Andersen