Jesper Laursen is our host at Clever Content Conference. Besides being the CEO of Brand Movers and Media Movers, Jesper is the founder of the Native Advertising Institute (NAI). The companies work respectively with content marketing and journalism, while the NAI has become a globally renowned platform for publishers, brand marketers and ad-tech professionals to share knowledge-based content dedicated to the native advertising discipline. The NAI hosts the annual conference Native Advertising DAYS in Berlin. In 2018, the conference attracted 450+ attendees from 45+ countries.