Jesper Laursen

CEO at Brand Movers & Media Movers I Founder of Native Advertising Institute

Besides from being the CEO of Brand Movers and Media Movers from Jesper is also the founder of the Native Advertising Institute (NAI). The two companies work respectively with content marketing and journalism and the NAI has now become a globally renowned institute providing publishers, brand marketers and adtech professionals all over the world with a platform where they can share knowledge-based content dedicated to the native advertising discipline. Additionally, the NAI hosts the annual Native Advertising DAYS Conference. In 2017, the conference attracted 400+ attendees from 30+ countries.

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All Sessions by Jesper Laursen

  • Day 2

    April 12th

  • 09:00  - 15:00

    This workshop will teach you how to build a powerful lead generation engine based on content and marketing automation tools that help marketing generate the right kind of leads and sales close more deals faster.

    Inbound and marketing automation is a powerful concept for every B2B organisation – regardless of size and budgets. And mixed with content marketing it enables you to build a predictable and scalable source of new leads that will satisfy your sales department. This workshop will teach you just how to do that.

    The workshop is tailored to B2B marketers.

    In this workshop you’ll learn:

    • How to create the right content your potential clients are actually looking for
    • How to create content offers that convert anonymous visitors to leads
    • How to set up lead nurture

    The workshop design is as follows:

    09:00 – 09:30 – Registration and morning coffee

    09:30 – 10:30 – How to plan for success

    10:30 – 10:50 – coffee break

    10:50 – 11:50 – How to build your first campaign

    11:50 – 12:40 – lunch

    12:40 – 13:30 – How to nurture your leads

    13:30 – 13:50 – coffee break

    13:50 – 14:50 – How to get sales on board

    14:50 – 15:00 – Final questions and thank you.

    Teachers: Jesper Laursen & Lars Damgaard, Brand Movers





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Jesper Laursen