Lasse Lund

Copywriter and Content Marketing Consultant at Danfoss

Lasse Lund. Writer. Gamer. Dad. Husband. Danfoss Copywriter and Content
Marketing Consultant driving both the video and influencer marketing
strategies in Danfoss Cooling. Loves exploring new ways and improving the
tried and true in marketing. Originally from Aarhus but raised and educated in
the US, he moved back to DK in search of adventure and a deeper connection
with his roots. Still trying to get his brain and mouth to work together to speak
Danish correctly, especially when it comes to prepositions and the dreaded Ø.

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All Sessions by Lasse Lund

  • Day 1 - Conference

    April 9th

  • 13:45  - 14:15
    Vloggers, podcasters, Twitch streamers, social media gurus, fashionistas, YouTubers, and foodies. Influencers take many forms, and they are the hottest thing in marketing right now. And brands everywhere are scrambling to figure out how to connect with them — and their audiences. But influencer marketing isn’t solely the domain of the B2C crowd; you don’t have to be in food, fashion, or video games to find success. There are micro, macro, and even mega influencers operating in the B2B space, ready to share your brand’s story with their highly engaged audience. Join this workshop to see real-life examples from Danfoss’ efforts over the past two years and learn how you can build your own dynamic B2B influencer marketing program from the ground up. In this session you will: See what a successful influencer marketing program looks like for a B2B company / Get tips and tricks that will help you find and build partnerships with influencers in your space / Discover how to track your success and gain buy-in from your superiors.
    B2B




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Lasse Lund