Lee Odden

B2B marketing strategist | Author | International speaker | CEO of TopRank Marketing

Lee Odden is a B2B marketing strategist, author, international speaker and CEO of TopRank Marketing. His work in marketing has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs. By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Slack and Content Marketing Institute. Lee has written over 1.3 million words on the world-famous TopRankBlog over the past 15 years and while he’s given hundreds of marketing presentations in 17 different countries, he promises that he’s not running from anything except having to say “red porridge with cream” in Danish.

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All Sessions by Lee Odden

  • Day 1 - Conference

    April 9th

  • 15:05  - 15:45
    The "B" in B2C and B2B doesn't need to mean "boring" and yet much of content marketing has earned that reputation. In a world of information overload, buyers expect engaging content from sources they can trust. The solution? Content co-created with industry experts and influencers delivered as interactive experiences. In this presentation from industry expert Lee Odden, you'll learn: - 5 top interactive content formats - Best practices for influencer content engagement - How to pull it all together through brand case studies
    Keynote




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Lee Odden