Morten Kaare Pedersen

Global CRM and Marketing Automation Manager at Audika

Morten Kåre Pedersen has worked strategically and hands-on with developing and implementing automated CRM programs to support the (B2C) customer journey. Today Morten is responsible for Global CRM and Marketing Automation at William Demant (Audika). Before this, Morten had similar responsibility at Coloplast, Synoptik, Imerco and TOP-TOY.

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All Sessions by Morten Kaare Pedersen

  • Day 1 - Conference

    April 9th

  • 12:35  - 13:05
    Marketing Automation is one of the hottest buzz-words in Marketing. How do you automate your CRM programs – across all relevant channels – and base your content and communication on customer data and insights? In this talk Morten Kåre Pedersen will explain why you need to understand the full customer journey before you start planning, developing, implementing and optimizing your automated, cross channel, personalized and data-driven CRM program.
    B2C




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Morten Kaare Pedersen