Speakers Only – How to Plan for Clever Content Conference

Stuff You Really Need to Know Before Coming to Copenhagen

So we tried heaps of strategies in the past to get speakers to read our emails, our spreadsheets, our documents, attachments… you name it.

Some of it worked, and some of it… Well, there is a reason that this page came to life.

The ‘Speakers Only!’ page is a page, where you’ll find all the info you need before getting on that plane to Copenhagen and the Clever Content Conference 2018.

The site may be updated occasionally.
This does not mean that we are going to change the terms and conditions of our arrangements with you. It just means that we will put up new info whenever something comes to mind, which we think you will benefit from knowing.
And we are still going to email you about updates and useful information to make sure you are 100% in the loop at all times.

Give the page a read, come back and check up on updates.

Deadlines to Remember

Biographies and portraits:
January 15th (if you have not provided this already then chop chop, please!)
Minimum 400×400 picture for promotional use on the website.

Presentation Pitch:
February 4th
This is quite urgent when talking ticket sales. We need to convert all the potential participants into actual participants and in order to do so, we need to provide them with info about their no.1 question ‘What’s in it for me?”.

We also need to make sure that you know what to talk about and who you are talking to. When in doubt, ask our Head of Events at stine.holmgaard@brandmovers.com.

Presentations and Moderated Slides for Slideshare + Handout material:

April 1st
We’re checking to see that everything works, and making sure that your presentation is integrated into the event flow and that the Slideshare version is uploaded to a closed page, where participants can go revisit your presentations right after the event. They tend to want to do that.

If you want to contribute with handouts, we should have the file no later than April 1st.

Preferred format: 16:9

Conference formats

The conference design this year entail 2 different formats that you should know about:

Keynotes (40 min):
The morning at the conference will be dedicated to keynote presentations in our main plenary room. Duration of these presentations is 40 minutes incl. Q&A. Additionally, the conference day will end with a closing keynote.

Presentation Tracks (30 min):
The afternoon is dedicated to presentations divided into tracks. We have planned for two tracks to run simultaneously to accommodate the potential difference between the interest and needs among B2B and B2C marketers. Topics such as AI, Social Media, Video & VR, Storytelling, Brand Journalism, Adtech Development, Content Marketing will be mixed with solid content marketing case stories.

Speaker Guides

If you want to revisit our speaker guide to read more about presentations specifications and our expectations to your presentation, you can download the guide that applies to you here.

Speaker Guide 30 minutes (Track)
Speaker Guide 40 minutes (Keynote)

Let’s Make the Preso-process Smooth!

Please use PowerPoint or Keynote for your presentation – that will make it easy for us to align everything and make the conference experience as smooth as possible.

Use the 16:9 format when making your presentation. If you have any questions regarding slides and formats, do not hesitate to get in contact with us.

We recommend that your presentation does not exceed 20 slides.

When preparing your presentation, you can consult with Seth Godin’s “How to fix really bad PowerPoints” to avoid the most common mistakes when making presentations (unless you are a preso wizard).

We urge you to leave out slides with complex tables and technical explanations and specifications. Our experience is that it is a killer for the audience to decode, and often it is simply too hard to relate to these types of slides.

Why make people fall asleep when you can make them laugh or even feel enlightened, right?

Preso tips to dazzle a Scandinavian audience:

The ‘Scandies’ are not that great at asking questions in a plenum. But if you ask them relevant and inclusive questions during your presentation they will engage.

The Scandies are suckers for humor. Self-deprecating humor and dark humor are great preso tactics –  you will win over the entire room if you sprinkle a little ‘fun’ on your talk.

Stories are golden – especially the ones that hold valuable learnings. If you are equally generous and bold, you will share a good mix of success stories AND stories that concludes on what NOT to do if you want to succeed in content marketing.

You get points from this Head of Events if you engage the audience. A full day of powerpoints can and will kill even the most attentive attendee.

Last but not least, leave the sales pitch at home – It does not belong on stage at Clever Content Conference and the audience hates being sold to on stages. This includes product demos as well – life is simply too short for this…

(you never know… we might just add rotten tomatoes and eggs to the goodie bag so the attendees all have a handy ‘express yourself kit’ that may be used prior to answering the evaluation forms after the conference).

Handouts, Cheat Sheet Templates, and Premium Pieces are Most Welcome

If you have content that you believe the participants simply cannot live without, you are welcome to include this in your conference kit. We are happy to collect this and make a Clever Content Conference Kit that can be included in our goodie bag set-up and shared during the conference as a little something extra from all you guys. So if you have blog posts, cheat sheet templates, reports or e-books you want to share, please provide us with a unique link… we will then take care of the rest – no sales material though!

Moderations for Slideshare and Post-Conference Sharing

Previous conferences have taught us that our participants love to get their hands on your presentations IMMEDIATELY after the conference. So please help us avoid any ugly crying faces and impatient emails by simply respecting our presentation deadline.

After the conference, we will share your presentations as part of an online goodie bag. Only participants from the conference will then be allowed access to the presentation (they will be given a code). It’s as simple as that.

If you have sensitive or semi-confidential information in your presentation, we ask that you send us a moderated and Slideshare-friendly version of your presentation that can be uploaded to the group.

The participants will not be given a link to Slideshare until after the conference, so no takeaways or pearls of wisdom will be shared prior to the event.

If you do NOT wish to share your decks, please let us know in advance.


The conference will be hosted at DGI-Byen Meeting & Conference Center –  in Central Copenhagen. If you have accommodation included in your speaker agreement, this hotel is where we’ll book a room for you, so you are close to the conference activities as well as all the beautiful sights and fun that Copenhagen has to offer.

Are you in charge of your own accommodation, DGI-Byen comes with our warmest recommendation AND with a discount code that you may use once you book your stay:  BH00019148

WWW / Online booking
PHONE / 3329 8070

– we encourage you to book accommodation at the hotel, since this is by far the most convenient choice of hotel in the area.

Address for the hotel and congress center:

Tietgensgade 65
1704 Copenhagen V, Denmark
T: +45 3329 8000
E: info@dgi-byen.dk
MAPS: Google Knows! 


  • Free admission to the pools the fitness area (min. age 15)
  • Bowling at CPH Bowling Lounge, DGI-byen (for free if booked at the same day)
  • Exhibitions at the DGI-byen Foyer and Øksnehallen
  • Conference facilities
  • Cable TV
  • Car park (At standard rates)
  • Free breakfast
  • Free Internet access in guest rooms via cable link. Remember your laptop!

Reception – Open 24 hours 

  • Foreign exchange
  • Photocopying and fax facilities
  • Free Internet connection
  • Laundry & dry cleaning service
  • Shoe-polishing machine
  • Postcards
  • Drinks automat (cold & hot)
  • Limited bar services
  • Postage stamps
  • Night safe
  • Taxi service
  • Check-in from 14:00, all days
  • Check-out 12:00, at the latest


The DGI-Byen website has a great description of the location as well as directions to the hotel. Here, you can find information on how to get to the conference site by car, air travel and/or public transportation. Visit the ‘location & directions’ site here

Traveler’s tip 1: Copenhagen has one airport – Kastrup Airport. The Airport has 3 terminals that are all within walking distance.
Usually, the wait at the security and passport control is very limited.

Traveler’s tip 2: You can use your VISA and Mastercard to purchase tickets for public transportation (Trains and Metro) at the airport. Additionally, the taxi’s in Copenhagen all accept credit cards.

Traveler’s tip 3: Uber is no longer permitted in Denmark.

Traveler’s tip 4: Finding an ATM is not that tricky in Central Copenhagen. Often, the ATM’s are located either on the outside or inside of the banks.  You will also find exchange shops at the airport, and in the center of Copenhagen very close to your hotel as well. The Danish currency is Danish Kroner, but you will also be able to pay with euro in department stores downtown.

And while you are at it, go ahead and find a good deal on your airfare today @ http://www.momondo.com/

NB: Once you know your time of arrival and departure, our Head of Events would love to be looped in, so she can help you plan the logistics of your stay. Send her an email: stine.holmgaard@brandmovers.dk.

Yes, we are promoting the heck out of Clever Content Conference 2018 – CM Style!

During the next months, we will be promoting the conference on social media and throughout our own online and offline communication channels.

You can find us on Twitter a@CleverContentDK. We will be promoting the event here as well as on all Brand Movers and Dansk Markedsførings owned channels and we will do our best to introduce you to the CCDK crowd, by asking questions, interacting and contributing with insights, blog posts and the like.

Our hope is to engage the participants even before the conference.

Ultimately, the reach is pretty good and the community is curious, so let’s give them a great dose of content marketing wisdom before, during and after the conference.

Official Conference hashtag: #CCDK18

We hope that you are up for helping us promote the event to your peers as well.

VIDEO: If you have the time and energy to do a real snappy conference promotion video that we can use as part of our promotion mix, please speak up. WE WOULD LOVE TO INCLUDE YOU!

Banners and Copy:

If you’d like to tease for the conference in your company newsletter, in industry publications, on your website or on your official company profiles on social media, we would love to sort you out with banners and copy. Send us an email or give us a call – we’d love to get you engaged in any way we can.

Contact: Stine Holmgaard
Phone: +45 23235929
Email: Stine.Holmgaard@brandmovers.dk